Online Marketing Analyst

  •  

TORONTO, ON

Industry: Hospitality & Recreation

  •  

Less than 5 years

Posted 6 days ago

  by    Kate Moswood

This job is no longer available.

Flight Network ??is one of Canada's largest online travel websites delivering the lowest airfares, hotels, and vacations to millions of customers. The online travel agency helps customers find the best travel deals with 24/7 support, 150+ travel specialists, and industry-leading algorithms that find the best deals possible. Established in 2005, Flight Network makes travel more convenient, reduces airfares, and saves customers money with its industry-first Price Drop Protection program.

At Flight Network we've been pioneers in the online travel industry for 12 years now, and we're not done growing just yet. With our unique ability to offer the best pricing on flights and with our industry leading technology, we've become the largest Canadian owned online travel agency in Canada and are expanding globally as well! Today we've got employees in Canada, India, Australia, and the USA. Our website sees millions of unique visitors on an annual basis and that number is growing.

If you're looking for a technical challenge, a motivated team, and the chance to work in a $1.3 trillion industry, search no further.

RESPONSIBILITIES:

Manage and grow relationships with third party vendors such as Kayak, Skyscanner, and Google

Achieve an in-depth understanding of success metrics related to driving profit and ROI on various products and programs

Monitor account and campaign wide performance for patterns, flaws or possible improvements

Become actively engaged in all facets of both, the travel sector and the e-commerce model

Use multiple data sources internally and externally to gather, analyse and document pricing recommendations to enable the implementation of profit driving optimizations across all campaigns.

Support the overall growth of Flight Network's flight business, focusing primarily on the paid marketing channel

Conduct competitive research and analysis, providing recommendations to assist in growing the business

Measure and report on campaign performance to achieve an in-depth understanding of KPIs/success metrics

Brainstorm and execute new and creative growth strategies for the paid channel

Become actively engaged in all facets of the travel sector and the e-commerce model

Work closely with E-mail, Organic, Social and Analytics teams to create company-wide profit generating acquisition campaigns

Work closely with the executive leadership team on multiple large projects

DESIRED SKILLS & EXPERIENCE:

Degree in a related field or equivalent combination of education and work experience

Experience in negotiating and managing a variety of online media campaigns (banners, emails, contextual etc.)

Experience within the travel/airline/OTA/vacation industry is a plus, but not essential.

Strong problem solving / analytical and research skills, to translate insights into profits.

Advanced level of experience with Excel and ability to comb through large amount of structured and unstructured data.

Experience working with Adobe Test & Target.

Detailed understanding of E-commerce.

Experience using (API) Application Protocol Interface is a plus but is not essential.

Ability to quickly recognize patterns, gather data, draw logical conclusions and successfully present findings/recommendations to colleagues and management team.

Strong understanding of web analytics (Omniture / Google Analytics) and financial modelling

Strong communication and presentation skills

Highly motivated, driven and self-starting individual

Ability to work in a fast paced, team environment

AND BY THE WAY, HERE'S WHAT ELSE YOU'LL GET:

Competitive Salary and benefits package

Free breakfast, snacks, and drinks everyday. Weekly catered lunch.

Downtown location with easy access to transit

Pick your hardware (We're both Mac and Windows friendly)