Digital Marketing Manager

  •  

Baltimore, MD

Industry: Professional, Scientific & Technical Services

  •  

5 - 7 years

Posted 5 days ago

  by    Lori Perdue

DIGITAL MARKETING MANAGER

JOB SUMMARY/OBJECTIVE

The Digital Marketing Managersupports the overall marketing plan by developing, implementing, tracking and optimizing the performance of digital marketing campaigns and grows the company's online presence. The primary objective for this role is to drive lead generation efforts as well as contribute to brand awareness objectives while encouraging improvement and innovation. 

Special focus on managing a complex Paid Search process with multi branch locations and a large budget, Lead Agrigation and overall Digital Strategy for LTP.

ESSENTIAL JOB FUNCTIONS

Develop and execute all digital marketing campaigns within the organization

Ensure effective control of online marketing results, and suggest corrective action to attain company objectives within designated budgets

Collaborate with vendor partners to analyze results and drive action plans for improvement

Leverage insights to test new digital strategies

Devise strategies that drive traffic to company website

Improve the usability and conversion for all digital assets including company website & online profiles

Manage the company online brand reputation listings & platform

Support marketing automation efforts by implementing campaigns and analyzing performance 

Collect, analyze and provide insights from customer research, market data & competitive intelligence

Maintain monthly department KPI's

Review new technologies to keep the company on the forefront of developments in digital marketing

OTHER JOB FUNCTIONS:

Collaborate closely with internal departments; Customer & Field Service, Training and Human Resources 

Other duties as assigned

QUALIFICATIONS/ABILITIES: 

Self-directed with a high level of initiative and strong work ethic

Exceptional analytical skills

Sound problem-solving and decision-making abilities

Ability to think innovatively and creatively

Results oriented with strong track record of success in achieving set objectives

DIGITAL MARKETING MANAGER

WORKING CONDITIONS/PHYSICAL DEMANDS:

Work is performed in a professional group office environment.

Lift up to 30 Lbs. 

Ability to travel by car to all LTP branches when required.

EXPERIENCE/EDUCATION:

Bachelor's Degree and minimum 5 years' experience in agency or corporate marketing role

Strong understanding of current online marketing concepts, strategy and best practices

Experience in campaign management of SEM, including PPC, Social Media and Reputation platforms 

Certified in Google Adwords, Analytics and Bing Ads required

Thorough knowledge of Microsoft Office, PowerPoint with advanced Excel skills required

DEPARTMENT: Marketing 

REPORTS TO: Director of Marketing & Customer Service

Disclaimer: The above job description is not intended as, nor should it be construed as, exhaustive of all responsibilities, skills, efforts, or working conditions associated with this job.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this job.

EOE